Brian plays nice with your entire stack.
Push real-time events to any service. CRM, email, Slack, anything.
Configure webhook URLs that receive real-time POST requests when events happen: new conversation started, message sent, lead captured, handoff requested, booking created. Every payload includes an HMAC-SHA256 signature for security verification. Use with Zapier, Make, custom APIs, CRMs, email marketing tools, or any service that accepts webhooks.
Why this matters for your business
Real-time event pushing
Events fire the moment they happen. New lead? Your CRM knows instantly.
5 event types
Conversation started, new message, lead captured, handoff requested, booking created. Filter to only the events you need.
HMAC-SHA256 signatures
Every payload is signed so you can verify it came from Brain Buddy. Enterprise-grade security.
Works with everything
Zapier, Make, Slack webhooks, HubSpot, Salesforce, Mailchimp, or your own custom API endpoint.
How it works
Go to the Webhooks tab in your chatbot config
Add a webhook URL (e.g. your Zapier webhook trigger URL)
Select which events to listen for (or leave empty for all events)
Brain Buddy sends a signed POST request to your URL when events happen
Your receiving service processes the data and takes action
Check the status indicator to see if deliveries are succeeding
Who this is for
Businesses with existing CRM or marketing automation tools
Teams that need leads flowing into multiple systems automatically
Developers who want to build custom integrations
Combined with the Self-Learning Engine™
Webhooks + Zapier gets even more powerful when paired with Brian's Self-Learning Engine. He analyses how visitors interact with this feature and automatically optimises his approach over time.
Learn about the Self-Learning EngineTry Webhooks + Zapier for free.
14-day trial. No credit card. Brian is ready when you are.
Australian made. Built for businesses worldwide.